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NUMBER ONE HERO

So what happens in an institution is the very person who has the power to solve the problem also has a very, very large budget.

- Rory Sutherland Excerpt from TED (April 1, 2010)

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So what happens in an institution is the very person who has the power to solve the problem also has a very, very large budget.

- Rory Sutherland Excerpt from TED (April 1, 2010)

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We believe that if you give people more power and control over their lives, if you give people more choice, if you put them in the driving seat, then, actually, you can create a stronger and better society.

- David Cameron Excerpt from TED (February 1, 2010)

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Just as there are Veblen goods, where the value of the good depends on it being expensive and rare - there are opposite kind of things where actually the value in them depends on them being ubiquitous, classless and minimalistic.

- Rory Sutherland Excerpt from TED (July 1, 2009)

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